Take Weekly Emails Off Your To-Do List
You've been told you need an email list. And you started one. You have a sign-up on your website, you've invited people to follow your blog or get updates, maybe you even had a little download available or you've hosted a webinar.
But there's so much to do in the world of marketing. You meant to send an email. But every time you think about sitting down to write, your brain freezes. What are you going to write about?
And then something comes up. You can honestly say, "I don't have time to write an email now," and you put it off for another day.
Or you send something out while feeling a gut-churning anxiety that everyone on your list is going to hate it and unsubscribe. Even worse? No one responds at all.
How Does It Work?
- At the beginning of the month, I'll help you set your goals for the emails. Are you promoting a new piece of content? Are you starting a new social media campaign and want to encourage people to follow your account? Do you have a new product feature going live?
- I'll use those goals and deadlines to develop a content calendar. Before I sit down to write, I'll send you a few short questions. I'll use your answers to write the email, then send it to you for approval.
- Once approved, I'll set up the email in your email marketing platform (including any necessary automation).
- That's it! Your time spent on email marketing has gone from hours each week to the ten to twenty minutes it takes you to answer my questions. (Plus, no more fighting with the tech.)